Your story is your strategy.
I help climate tech and AI founders build the marketing foundation that makes everything else work — the positioning, the narrative, and the words that make investors lean in.
19 years in the tech industry. 4 years in the climate ecosystem · 10+ startups and nonprofits · Seen IPOs & Acquisitions.
Seed to Series B · Fractional CMO & strategic advisor.
You have something important to build. You just need help telling people why it matters.
Most early-stage founders I work with are brilliant at what they do — the science, the product, the technology. But when it's time to explain it to an investor, a customer, or a new hire, something gets lost in translation.
That's not a communications problem. It's a positioning problem. And it's exactly what I fix.
I work with climate tech startups, AI companies, and climate nonprofits at the seed through Series B stage — typically when there's no in-house marketing team yet, and the founder is still the best person to be the voice of the company.
If you can't tell your story, you can't hire, fundraise, or sell. And it's never too early to start.
The marketing foundation your company needs to grow
Clarity
A crisp, defensible answer to: what do you do, who is it for, and why does it matter now? Positioning that holds up in a pitch, a sales call, and a job listing.
Narrative
The story of your company told in a way that resonates — with investors, customers, and the press. Built around your founder's voice, not generic marketing language.
Strategy
A clear picture of where to focus your marketing energy in the next 6–12 months. No spray-and-pray. The right levers for your stage, your sector, and your goals.
CNaught
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Aurora Hydrogen
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Fiddler AI
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Fairly AI
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Health in Harmony
CNaught ✳︎ Aurora Hydrogen ✳︎ Fiddler AI ✳︎ Fairly AI ✳︎ Health in Harmony
What Customers Are Saying
“Partnering with Anusha at Once Upon A Clime was transformative for our brand. She effectively crafted our marketing cornerstones—strategy, roadmap, and messaging & positioning. Anusha's approach was both comprehensive and insightful, giving us a robust framework to define our unique messaging and positioning. Her expertise helped us carve out a distinct brand voice in a crowded market.”
— Mark Chen, Founder & CEO, CNaught“I had the pleasure of working with Anusha from Once Upon a Clime on our foundational marketing efforts. Anusha impressed me with her professionalism, creativity, and attention to detail. Her strategic thinking and extensive experience in marketing were evident throughout. Beyond her strategic acumen, Anusha was also a skilled executor. She translated her strategic vision into actionable plans, delivering on a very tight timeline.
— Fion Lee-Madan, Co-Founder & COO, Fairly AI“Anusha has been so present and involved while being a remarkable guide for us. She helped us unpack our brand and ideas and transform them into concrete and actionable plans for our next stage of growth. From overall marketing strategy to messaging, positioning, and brand architecture, Anusha brought her experience and expertise to help us solve our issues and ensure we had a rock-solid brand architecture and an actionable plan.”
— Ashley Emerson, Co-CEO, Health In Harmony