Who we are
Anusha Sethuraman
Founder
Anusha is a marketing executive with over 15 years of experience in high-tech marketing. She’s been through companies that had an IPO (New Relic), got acquired (Xamarin -> Microsoft), and spent the last few years at multiple early stage startups in AI and Climate leading them from seed-series B (Fiddler AI, SoFar Ocean). She comes from a core product marketing background with broad experience across all marketing fields having run marketing at various early stage startups. Being strategic and developing a vision, while also digging in and getting the work done is something she’s very comfortable with.
Her marketing efforts helped establish Fiddler AI as an early leader in the Responsible AI space, and a well-known AI startup. With a well-laid marketing foundation and through brand development, Fiddler was awarded a WEF Technology Pioneer of 2020, Forbes AI 50 most promising startups of 2020 and 2021, CB Insights AI 100 most promising startups of 2021, and a Gartner Cool Vendor in Enterprise AI Governance and Ethical Response (2019).
Learn more about Anusha and connect with her LinkedIn.
Christine Sotelo
Consultant
Christine has spent the last 10 years at high-growth startups joining both Intercom and New Relic as a founding member of their marketing teams. Prior to specializing in B2B SaaS startups, Christine spent several years working internationally in the healthcare space - for the multinational conglomerate GE Healthcare. She also spent time as an International Consultant working with government and media agencies in both Kenya and Malaysia.
Her specialization has been rooted in Product Marketing, however her experience has reached into solution, customer and brand marketing. Her core focus areas center around deeply understanding customers and prospects and aligning their needs to the value a product can offer. Her work brings this to life through core messaging, positioning, user and buyer personas, GTM frameworks and more.
Learn more about Christine and connect with her on LinkedIn.